George Layton
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Creative Director

Qolo

Simplifying your financial infrastructure

Drawing inspiration from non-Euclidean geometry and irregular spatial modelling, I directed a full rebrand for Florida-based fintech, Qolo. Our central concept, 'Nexus', made use of animation, negative space, alongside three-colour white-on-black, to provide a visual expression of financial liquidity that is both minimalist and contemporary.

https://qolo.io/

Porsche

Driven by adrenaline

The Porsche Supercup is a support series to F1 and takes place over races in the middle of the F1 season. Drivers usually compete on the circuit in the morning before the Grand Prix in the afternoon. I worked on additional material for the racing season.

https://racing.porsche.com/mobil-1-supercup/

Porsche Motorsports Annual

social
The quantification of response data and feedback of selected metrics to the user has positioned gratification, as opposed to interaction, as the central output (and payoff) of mainstream social media. I think posts should be ranked by individualised relevance, without regard for popularity-based KPIs, and engagement data withheld from the user.

From Munich to LA, I have been hired by 21 agencies since 2022, including Dentsu Creative.

Terran

Smart Power. Smart Solar.

My central idea here was to position the product as an active building material to make use of semantic and status capital carried by the word 'smart', when used as a prefix. Accompanied in the visual by product use against a context of contemporary architecture and interior design, I sought to add nuance and conceptual depth to the idea that solar roof tiles are more attractive than panels.

‍https://terran-generon.com/

Previous work

With initial experience as a freelance copywriter specialising in cleantech and sustainability, I have worked on numerous projects where material, tone, and a balance between the two forms the primary basis for a progressive, multi-platform campaign.

Featured summary:
- regenerative farming in California
- green hydrogen in Canada
- solar farms in Florida
- HVAC, esp. heat pumps
- green web
- pneumatic tools in New York
- data centres in southern Europe
- carbon footprint of email
- EV in the Middle East
- power consumption of different types of programming languages
- maritime and transatlantic shipping in the North West
- consumer matching FMCG

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Education

Christ Church
University of Oxford
Philosophy, Politics & Economics

Awards: Bursary, Exhibition
Specialism(s): Political theory, Critical theory,
International Relations in the Era of the Cold War

consumer
‍Every aspect of human exchange has been thing-ified and commoditised (including what you're reading now). The consumer is powerful insofar as their ability to buy. But the consumer is also powerful in their ability to not buy and to not do.